Took some time off from working and writing, but I would like to say Happy New Year from DrinkxXx On Me!!!
So I have some goals for myself in thus new year and one is to bring you all a blog post every day, starting today. Whether its Lifestyle, drink reviews, spirit reviews, some of my adventures in this crazy hospitality that I work in, or just if I want to shoot the Sh*t with all of my readers, you will all get something alcohol related from me. So GET READY!!
But with that being said, its been a hectic couple weeks in 2014 so far ni the liquor world. 2 BIG acquisitions happened in the first 14 days of 2014.
For one Sean "Diddy"Combs, the man behind the emergence of Ciroc, has partnered 50/50 with Diaego to acquire Deleon Tequila. Diddy is a master at marketing and getting the most out of his products. He puts his name on it and its golden. And Diageo, well, no words need be spoken about them. The strong Distribution, and access to influencers (like Combs) and marketing makes them a formidable team to push Deleon to the top of the tequila charts in 2014. Deleon is a 100% Blue agave tequila. Deleon was created in 2008, and hit the US market on Cinco De Mayo 2009. Its expressions are as follows, Blanco, Reposado, Anejo, Extra Anejo, and Leona. I'm looking forward to trying it, creating some cocktails and giving all of you a nice
And just when the news of Diddy, started to quiet down, then a HUGE announcement came across all of our social media platforms...
Japan's Suntory ( which boasted the likes of Bowmore scotch and Yamazaki Japanese Whiskey) now has acquired Beam, Inc for a whopping price of $13.6 Billion dollars. Now nothing says America more than some good ol bourbon but now, 2 of the most recognizable names in whiskey, Jim Beam and Makers Mark will belong to a Japanese owner. Along with those brands, in this deal, Suntory will have, most notably Courvoisier, Laphroaig, and Knob Creek.
So its been some big moves made in the spirits biz to start the year off.. Cant wait to see what the rest of 2014 brings!! See you tomorrow with a product review of Wilks and Wilson, LLC..
Until Next Time